More packaging designs from the Pushpin Studios/Seymour Chwast slide collection.
Another obscure, undated bit of imagery from the Pushpin slide library. Seymour Chwast’s contribution to the legacy of Roth-Händle cigarettes, probably for Frankfurter Allgemein Zeitung. He’s in good company: Robert Motherwell did a collage of the same, and, more pertinent certainly, many famous posters for the brand were designed by the great early twentieth-century designer Herbert Leupin. Note: despite the preponderance of smoking-related imagery we’ve been posting lately, Container List does not condone the practice, which doesn’t make you look cool unless you’re already Humphrey Bogart. Kids, it’s just NOT archival.
These Perfectos cigarette ads, designed by Tony Palladino in 1965, caught my attention because they’re so markedly different in style from the typical tobacco ads of the 1960s.
Cigarette companies were always big into advertising (perhaps because their products were largely indistinguishable), but after their marketing practices became widely seen as particularly nefarious their presence in the field faded.