All entries tagged ‘promotion’
29 Apr 2016

First Look: Cris Gianakos

Work from artist and designer Cris Gianakos.

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04 Aug 2011

Champion Papers

The Glaser Archives is chock full of gorgeous promotional pieces for paper companies, dating from a time when they provided a steady stream of work and creative freedom to the designers and illustrators who were also their customers.

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15 Jul 2011

Blue moon promotion

Lou Dorfsman’s epic promotional piece for CBS’s coverage of the Apollo 11 mission.

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10 May 2011

The many trademarks of Chermayeff and Geismar

Chermayeff and Geismar published a spiral-bound portfolio of their trademarks in 1979, a precursor to the 2000 volume TM, published by Princeton Architectural Press.

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14 Apr 2011

The newest culinary celebrity

Chermayeff & Geismar for the State of Maine Cheese Company.

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27 Aug 2010

Brown bag

More Tony Palladino: a clever concept hiding in plain sight.

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04 Jun 2010

Subscribe to Push Pin Graphic

Detail from an advertisement in Print, May/June 1979.

The thing that fascinates me most about Push Pin Graphic is how unpredictable they manage to be all the time. Even apart from the contents of each issue, every promotion contains — no matter how generic the thing as a whole may be — some off-kilter element that has a defamiliarizing effect on the whole endeavor. The Cherie Currie-esque figure here has no other reference anywhere on the page, she’s just hanging out in the margin of the tearaway.

07 Jan 2010

Bob Gill

School of Visual Arts Collection, Bob Gill self-promotional pamphlet, c. 1959.

Designer and illustrator Bob Gill was one of the earliest faculty members at SVA, joining right around the time George Tscherny taught the school’s first design course.

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21 Oct 2009

Colorvision!

Milton Glaser Collection, Box 93 Folder 27: Colorvision for Phoenix Clothes and Hanover Hall, 1963.

In what essentially looks like a lost issue of the Push Pin Graphic, Colorvision (“an entirely new concept of color in clothing!”) describes the magic of a Blendescent.

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18 Sep 2009

Another pitch from Palladino

Tony Palladino Collection: Box 10, Folder 20

About a decade before Tony devised his ‘guerilla marketing’ self-promotion campaign, the designer took a similarly witty but somewhat more traditional approach. Four versions of this card were printed, each in three colors on heavy stock, and sent to publishers without any additional pitch. Set simply with his address and isolating a single area of specialization, they relied on a single strong image to convey their point.

16 Sep 2009

Chermayeff and Geismar’s System 1

Chermayeff & Geismar Collection: Box 16 Folder 13. Dictaphone System 1, 1970.

Is it a top secret missile defense system? A world-wide clandestine computer network designed to topple rogue governments? The futuristic and vaguely ominous-sounding System 1 was actually an office furniture system from Dictaphone’s furniture division Marble/Imperial.

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20 Aug 2009

High-caliber promotions

Halftone pattern from photography promoting Knoll’s Calibre filing system

Ivan Chermayeff and Tom Geismar designed this elaborate promo system for a Knoll modular filing system. Some details from the project follow.

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