All entries tagged ‘pharmaceutical advertising’
16 Feb 2011

Ciba graphics

Chermayeff & Geismar Collection Box 11 Folder 21: Detail from graphic from Sidelights for Ciba, February-March 1959.

Chermayeff & Geismar interpreted scientific data for Ciba Pharmaceuticals.


13 Apr 2010

My ever changing moods

James McMullan Collection: Roche Laboratories brochure for Taractan, 1965.

Well before the boom of direct-to-consumer pharmaceutical advertising, highly adventurous drug advertising was aimed almost exclusively at physicians.