Glaser’s fascination with exploded diagrams (this poster for Olivetti, among other things) is applied here to a matter very dear to me: the hamburger. Actually this brings me back to the Sack ‘n’ Save in the suburbs of Dallas, which was the preferred purveyor of hamburger ingredients when I was a child, perhaps because a similar idea was rendered in giant ’70s-oversaturated photographs printed ten feet tall along the hot magenta wall above the butcher section. The illustration above appeared on the second long-player by Philly psych rockers Mandrake Memorial, titled Medium — now a rare find in the bins. Glaser’s influence on the graphic legacy of the hamburger can also be seen on this cover for Time magazine.
In 1979, McDonald’s hired Seymour Chwast to contribute one version of the packaging for the introduction of their new product, the Happy Meal. The promotion cost one dollar, and comprised a hamburger or cheeseburger, twelve-ounce soft drink, a small order of french fries, and a McDonaldland Cookie Sampler (not pictured). Along with their comestibles, the first customers could look forward to discovering either a McDoodler stencil, puzzle book, a McWrist wallet, an ID bracelet or McDonaldland character erasers.