In the early 1990s, Urban Outfitters fully embraced a retro, anti-consumerist consumerism, snarky and winking – alternative style gone mainstream.
Steven Heller Collection: Posters and Prints
Here’s a 1981 print from highly influential graphic artist (and longtime SVA instructor) Gary Panter advertising Paul Reubens’ Pee-Wee stage show in Los Angeles. The show was the springboard for Reubens’ feature film, Pee-Wee’s Big Adventure, and later his acclaimed series, Pee-Wee’s Playhouse. Panter was the head set designer for the TV show and this early poster displays his trademark jagged lines and surreal sensibility. Now scream real loud when you hear the secret word…