All entries tagged ‘fashion’
01 Feb 2012

Urban Outfitters’ Slant

In the early 1990s, Urban Outfitters fully embraced a retro, anti-consumerist consumerism, snarky and winking – alternative style gone mainstream.

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15 Jan 2009

Erasermate: Put it down and take it back

Henry Wolf Collection, Series 2: Box 5B, Folder 28.

Wolf shot the photograph for this ca. 1980s Papermate ad, which was originally a full magazine spread. Presumably the art direction credit here includes the choice of this outrageous but strangely compelling combination of magenta boots, purple legwarmers, and high-cut acid-wash jeans. Against their layered, cool-tone palette, the yellow barrel of the pen stands out, its silver clip echoing the silver italic copy. The only snag here, in my opinion, is the affected rhythm of “Think, Re-think, State, Re-state,” which falls too comfortably into the exhausted “Big Idea” voice that was so prevalent in advertising a few decades before, and doesn’t really achieve any meaningful interaction with the image.