All entries tagged ‘corporate identity’
30 Mar 2015

Paula Scher’s identity for SVA

In 1988, the School of Visual Arts commissioned Paula Scher—a longtime faculty member but not yet a principal at Pentagram—to redesign its corporate identity.

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25 Jan 2013

More of that PBS guy

So last time we looked at a slide I’d happened upon by chance in the Push Pin slide library, for the font used in the PBS logo by Lubalin Studio. In the end of the post, I briefly mentioned that Chermayeff & Geismar updated the logo in 1984, taking the “P-head” from Lubalin’s logo…

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17 Aug 2011

Apply today

Another great example of SVA’s forms from the early George Tscherny identity system. Its almost stuffily balanced width is softened a tiny bit by the lowercase “application.” Love the setting of the serif type and the letter-spaced gothic below. We need to get a vitrine for this whole system (see also: 1 and 2).

12 Aug 2011

Desk set

Chermayeff & Geismar’s promotional work for General Fireproofing’s steel office furniture neatly represents how they adapted their dominant styles to suit the needs of their corporate clients.

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23 May 2011

Don’t make ’em like this anymore

I especially like identity systems when they are applied to things that might seem outside of the purview of corporate promotions. So with this SVA check designed by George Tscherny, circa 1956.

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10 May 2011

The many trademarks of Chermayeff and Geismar

Chermayeff and Geismar published a spiral-bound portfolio of their trademarks in 1979, a precursor to the 2000 volume TM, published by Princeton Architectural Press.

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14 Sep 2010

First Look: Louise Fili

Next up in our newly-hatched Design Study Collection: the supremely elegant Louise Fili.

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25 May 2010

Pepsi Generation

Chermayeff & Geismar Collection: Pepsi-Cola World, February 1960.

The design firm of Brownjohn, Chermayeff & Geismar established their reputation for brilliant corporate identity work with one of their earliest clients, Pepsi-Cola.

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20 Apr 2010

A stricter side of Palladino

Tony Palladino worked for Siegel & Gale in the mid-1970s — one of the accounts he worked on was Conrail, a new railroad organization created by the federal government.

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02 Feb 2010

The Dual Ladder

Chermayeff & Geismar Collection, Box 40 Folder 11, Xerox booklet, 1960s.

Which ladder will you climb at Xerox?

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14 Jan 2010

AIGA presents the symbol for the 1968 Summer Olympics

Rummaging through some old SVA publications, we came across this invitation for an unveiling of the XIX Olympiad graphics, featuring Lance Wyman’s classic symbol for the games.

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01 Dec 2009

Identity Programs by Noel Martin

Steven Heller Collection: Identity Programs by Noel Martin, identity for Xomox Corporation, manufacturers of valves, actuators and surgical implants.

Noel Martin was a renown self-taught typographer and designer who studied drawing, painting, and printmaking at the Art Academy of Cincinnati. He later became an instructor there and was the long-time designer for the Cincinnati Art Museum, as well as a prolific free-lance designer. Martin was celebrated for modernizing museum graphics and industrial trade catalogs. In 1953, he was featured in MoMA’s landmark design exhibition, Four American Designers, along with Herbert Bayer, Leo Lionni, and Ben Shahn. His spiral-bound self-promotional piece, Identity Programs, presents some of his iconic minimalist logos.

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03 Sep 2009

George Tscherny’s brushwork

This detail for a 1956 poster for the Cartoonist & Illustrators School by George Tscherny. Rebranded as the School of Visual Arts later that year, the designer had a long and fruitful relationship with the institution.

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26 Jun 2009

The Push Pin corporate identity

Milton Glaser Collection: Drawer 20, Folders 10. Seymour Chwast, logo label for Push Pin; on the reverse of item P16 in his recent donation to the Archives

Seymour: The Obsessive Images of Seymour Chwast, with an introduction by Steve Heller and an essay by Paula Scher, came out last April. A lively conversation around the book and the work it included built up in a comments thread at Design Observer last week, which brought in Scher and Heller, along with Michael Bierut, Armin Vit, Lorraine Wild, and others. Some unhappy commenters questioned the significance of his work, and this lead to a pretty interesting consideration of the concept of “dated” art (my favorite writing on this subject is I. A. Richards’ essay “Permanence as a Criterion,” which finds both “dated” and “timeless” problematic from the start).

This label, stuck authoritatively on the back of a mounted board as a bit of corporate identity — complete with the overrule, grotesk “Group Incorporated,” and high-contrast logotype — exploits its context to achieve a kind of reflexive wit, a kind of acknowledgment of what is being put over, that gives it a unifying effect (it is at once more than, and no more than, a “bit of corporate identity”). This is achieved with an unusually unaffected air — a combination that I think has always characterized Chwast’s work.

12 Mar 2009

Burgers for breakfast

Chermayeff & Geismar Collection: Box 2A, Folder 26 and Box 25, Folder 5

An envelope showing the logo for slider chain Krystal, ca 1980s, designed by Chermayeff & Geismar. Doggie bag follows.

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10 Mar 2009

Like a record

Chermayeff & Geismar Collection, Box 44, Folder 5 — Norlin Annual Report 1974.

From the Chermayeff & Geismar Collection comes this Norlin Annual Report shaped like an album cover. Inside, along with the actual report, is the record Norlin Salutes The Music in America, which includes works by Morton Gould, Samuel Barber, Aaron Copland, Leonard Bernstein, and William Schumann.

03 Mar 2009

First look, part 2: George Tscherny

George Tschnery Collection, Grace Annual Report 1985 first quarter.

We’ve just received our next batch of materials from George Tscherny: a wonderful case study of his identity work for W.R. Grace. Video after the jump!

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27 Feb 2009

Galeonen Bar, Hamburg

Milton Glaser Collection, Series 2: Box 106, Folder 9

Milton Glaser designed this irregularly-shaped, cut-out menu in 1973 for Galeonen Bar, at the Plaza Hamburg hotel. Their vintage cocktail menu follows.

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10 Feb 2009

How do you Prang?

Chermayeff & Geismar Collection: Box 13, Folder 13 — Crafton Graphic Company, Inc. Prang 1969.

If you’ve ever found yourself wondering what a Prang is, your worries are over.

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16 Jan 2009

First look: George Tscherny Collection

We’ve just received the first installment of our new George Tscherny Collection, which includes gorgeous modular displays for Pan Am terminals, corporate style manuals, and branded promo items and service uniforms.

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