26 May

Guerrilla marketing

Tony Palladino Collection, Box 10, Folder 21.

In 1971, Tony Palladino sent out this note to a selected but wide group of media contacts to solicit work. He printed the note in color and ripped each one by hand. The tactic worked! He successfully got work as a result of the mailing, and doesn’t recall a negative backlash.

Palladino made a point of choosing business associates who would get the joke, and would recognize his initials, T.P. He also says he wouldn’t dare pull a stunt like this today.

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26 May 2009
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Tony Palladino
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