Tony Palladino Collection, Box 19: Color poem book for Collier Engraving, 1967.

This deceptively casual promotional piece typifies the whimsy and poignancy found in much of Tony Palladino’s work.

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Ten years before the rise of the supermarket generic brand, Champion Papers produced these colorful generic packaging designs for a series of print advertisements.

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Comment was a promotional periodical produced by consortium of printers in the early sixties. Issue 200 included contributions from Saul Bass, Will Burtin, and Henry Wolf.

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Steven Heller Collection: Posters: The Composing Room typography specimens

The Composing Room, founded in 1927 by Sol Cantor and Dr. Robert Leslie in New York City, was not only the city’s preeminent typesetting firm, but also the hub for progressive intellectual and educational activities within graphic arts from the late 1930s through the 1960s. Under the guidance of Leslie, The Composing Room held exhibitions, lecture series, type clinics, and produced one of America’s most influential graphic arts magazines, PM (Production Manager), later called AD (Art Director).

Some more examples of The Composing Room’s elegant type specimens series Typography and Paper after the jump.

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Chermayeff & Geismar Collection: Box 13, Folder 13 — Crafton Graphic Company, Inc. Prang 1969.

If you’ve ever found yourself wondering what a Prang is, your worries are over.

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