Showing items from the George Tscherny Collection
28 Jan

Barbizon

George Tscherny’s 1967 company profile for lingerie-maker Barbizon.

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01 Apr 2013

Eat your peas & carrots

Westvaco’s not-so-generic paper promotion.

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09 Oct 2012

Accidents will happen

The tension between the accidental and the controlled is almost always present in the work of George Tscherny.

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27 Apr 2012

Some more tearing

From the George Tscherny Collection, Series 4.

Promotion by George Tscherny for Strathmore paper, 1958. Torn-paper motifs seemed to have been very much the thing for that year (when Tony Palladino contributed this one). Click through for the full image.

09 Jan 2012

Up in smoke, part 2

Liggett & Myers’ Designer Packs designed by George Tscherny.

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18 Oct 2011

Up in smoke

Cigarette companies were always big into advertising (perhaps because their products were largely indistinguishable), but after their marketing practices became widely seen as particularly nefarious their presence in the field faded.

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23 May 2011

Don’t make ’em like this anymore

I especially like identity systems when they are applied to things that might seem outside of the purview of corporate promotions. So with this SVA check designed by George Tscherny, circa 1956.

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29 Apr 2011

A distant mirror

In the late-1950s Seventeen magazine was a clearing house for an incredible stable of graphic talent. Among the contributors were many artists and designers associated with the School of Visual Arts, including Sol LeWitt, Eva Hesse and others like Rudolf de Harak.

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17 Mar 2011

Tscherny’s flag motif

One of George Tscherny’s graphic hobbyhorses was the jumbled appearance of type on an undulating surface.

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13 Jan 2011

George Tscherny for Herman Miller

George Tscherny developed his style working for Herman Miller in the mid-50s.

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05 Nov 2010

Sample clearance

Another chapter in our series of posts on George Tscherny’s work for Pan Am.

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09 Sep 2010

Turning point

More from George Tscherny: his design on the poster for the U.S. exhibition at the troubled Milan Triennale of 1968. In those days, the event served as a major convergence point for conversation and debate within the design community.

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03 Sep 2010

A new Penney

George Tscherny was one of the heraldic “here comes modernism” designers of the ’70s: along with Chermayeff & Geismar, his name seemed to be high on the shortlist when design became a hot item in the boardroom—though the bigwigs did not necessarily always follow through with a whole, or lasting, campaign.

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28 May 2010

From Rome to Rio

George Tscherny Collection: MG2008.3 Box A

George Tscherny completed a bogglingly wide range of work standardizing the graphics for Pan Am in the early ’70s, redesigning everything from timetables to stewards’ aprons over the course of two years. These city guides are of a piece with the company’s other projects of that era, recalling both the bold imagery of Chermayeff & Geismar’s posters for the company and Tscherny’s own modular environmental graphics.

07 Oct 2009

First Look, part 3: George Tscherny

George Tscherny Collection: Get to the point! poster for W.R. Grace & Co., 1982.

We’re continuing to receive great stuff from George Tscherny, and here’s the latest.

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