Showing items from the Tony Palladino Collection
16 May

Tony Palladino, 1930-2014

A tribute to the singular artist and designer.

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07 Jun 2013

I can’t see my flag anymore

Tony Palladino Collection, Slides. Photo by Edith Marshall. For Empathy Graphics.

This detail from an anti-Vietnam war poster is represented only on a slide in the Tony Palladino collection. In serif text above the image, the original includes the complaint “I can’t see my flag anymore”—which has some of the same arch plainness or indirection of Chwast’s anti-war End Bad Breath poster of two years prior. Here’s another of various flags by Palladino, one graphic symbol whose permutations he remained fascinated by throughout his career. Despite its relative lack of exposure today, it is one of two Palladino posters in the Library of Congress.

18 Jul 2012

Here comes the bride

In honor of summer wedding season we bring you Tony Palladino’s poster for “The Wedding Party.”

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03 Jul 2012

Happy 4th from Tony Palladino

This hinged flag sculpture was originally designed for a cover of Second Coming magazine, but Palladino revisited the idea at intervals. One main conceit is that, on the reverse side, the Italian flag is painted, emphasizing his Italian-American roots. Click through for full magazine cover.

26 Jun 2012

Sunday hats

Tony Palladino created this indelible image for an SVA poster in 1989.

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06 Jun 2012

Crowd control

Tony Palladino, along with Chermayeff & Geismar, was enlisted by Mobil to design the poster for Cotton Bowl advertisements in the late-80s and 90s. We don’t actually have this poster in our collection, though we have two others (which will follow shortly); only this slide of it. The others also make use of the visual appearance of a crowd as a way to play with perception of figure and ground. This slide didn’t go through properly the first time so I don’t have a good image of it, but if you click through I’ve included a smaller picture for reference.

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25 Apr 2012

Palladino Perfectos

These Perfectos cigarette ads, designed by Tony Palladino in 1965, caught my attention because they’re so markedly different in style from the typical tobacco ads of the 1960s.

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03 Feb 2011

Text clean and tight, some tearing

Early in his career, Tony Palladino specialized in book jackets—his style was always restrained, and oscillated between primitive torn-paper graphics and highly simplified visual ideas.

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27 Aug 2010

Brown bag

More Tony Palladino: a clever concept hiding in plain sight.

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25 Aug 2010

Color is for anything you want

Tony Palladino Collection, Box 19: Color poem book for Collier Engraving, 1967.

This deceptively casual promotional piece typifies the whimsy and poignancy found in much of Tony Palladino’s work.

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20 Apr 2010

A stricter side of Palladino

Tony Palladino worked for Siegel & Gale in the mid-1970s — one of the accounts he worked on was Conrail, a new railroad organization created by the federal government.

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08 Apr 2010

Blechman Palladino for Architectural & Engineering News

Tony Palladino collaborated with R.O. Blechman in the 1960s. One of the best examples of their combined sensibilities appeared on their covers for Architectural & Engineering News.

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10 Nov 2009

The Mead Library of Ideas

In the 1970s, the Mead Library of Ideas held exhibitions showcasing the best contemporary graphic design; they commissioned announcement posters from designers including Tony Palladino, Chermayeff & Geismar, and Seymour Chwast.

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18 Sep 2009

Another pitch from Palladino

Tony Palladino Collection: Box 10, Folder 20

About a decade before Tony devised his ‘guerilla marketing’ self-promotion campaign, the designer took a similarly witty but somewhat more traditional approach. Four versions of this card were printed, each in three colors on heavy stock, and sent to publishers without any additional pitch. Set simply with his address and isolating a single area of specialization, they relied on a single strong image to convey their point.

26 May 2009

Guerrilla marketing

Tony Palladino Collection, Box 10, Folder 21.

In 1971, Tony Palladino sent out this note to a selected but wide group of media contacts to solicit work. He printed the note in color and ripped each one by hand. The tactic worked! He successfully got work as a result of the mailing, and doesn’t recall a negative backlash.

Palladino made a point of choosing business associates who would get the joke, and would recognize his initials, T.P. He also says he wouldn’t dare pull a stunt like this today.