Steven Heller Collection: Box 29 Folder 11. Symbol for Emigre #10 from Emigre Brochure, 1988.

Rudy VanderLans and Zuzana Licko’s Emigre defined the look of new media that emerged with the proliferation of the personal computer.

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Steven Heller Collection: Identity Programs by Noel Martin, identity for Xomox Corporation, manufacturers of valves, actuators and surgical implants.

Noel Martin was a renown self-taught typographer and designer who studied drawing, painting, and printmaking at the Art Academy of Cincinnati. He later became an instructor there and was the long-time designer for the Cincinnati Art Museum, as well as a prolific free-lance designer. Martin was celebrated for modernizing museum graphics and industrial trade catalogs. In 1953, he was featured in MoMA’s landmark design exhibition, Four American Designers, along with Herbert Bayer, Leo Lionni, and Ben Shahn. His spiral-bound self-promotional piece, Identity Programs, presents some of his iconic minimalist logos.

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Steven Heller Collection: All the King’s Men cover by Jerome Martin (Time Reading Program), 1963.

Steven Heller recently gave us 82 books from the Time Reading Program; check out his recent article in Design Observer about their wonderfully eclectic covers.

While going through the books myself, I was particularly taken with the three covers done by an illustrator I’d never heard of, Jerome Martin.

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Steven Heller Collection: Posters: The Composing Room typography specimens

The Composing Room, founded in 1927 by Sol Cantor and Dr. Robert Leslie in New York City, was not only the city’s preeminent typesetting firm, but also the hub for progressive intellectual and educational activities within graphic arts from the late 1930s through the 1960s. Under the guidance of Leslie, The Composing Room held exhibitions, lecture series, type clinics, and produced one of America’s most influential graphic arts magazines, PM (Production Manager), later called AD (Art Director).

Some more examples of The Composing Room’s elegant type specimens series Typography and Paper after the jump.

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Steven Heller Collection: Posters.

The best translation I can come up with is “Only so!” which could be completely wrong. In any case, surely the image in this poster from the World Health Organization speaks for itself.

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