Chermayeff & Geismar Collection: Book Jacket, 1961.

In 1961, Ivan Chermayeff designed and illustrated Sandol Stoddard Warburg’s Keep it like a secret (Chermayeff and Warburg had previously collaborated on The Thinking Book in 1960). The charming title, with its childlike connotations, was later appropriated by the band Built to Spill for their 1999 album. Sadly, we only have the jacket, not the book itself, but I did discover another version of the jacket out there.

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Chermayeff & Geismar Collection: Box 19, Folder 4, Gramavision CD packaging, 1989.

Chermayeff & Geismar’s packaging for these Gramavision CDs brings me back to the CD bins in the (long gone) Tower Records on Broadway and E. 4th Street.

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Chermayeff & Geismar Collection: Drawer 7, Folder 2. Mobil Masterpiece Theatre.

Masterpiece Theatre was the principal portal into British television for American audiences in the seventies; Mobil, the sponsor, drafted their longtime designers Chermayeff & Geismar to make posters for various features.

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Chermayeff & Geismar Collection: Box 22, Folder 3. Interactive Data Corporation.

If Chermayeff & Geismar could be said to have one particular speciality, it would probably be the knack for distilling complex organizational systems into extremely reduced graphic ideas: their calling card in this respect was the Symbol Signs project. But this poster for Interactive Data Corporation, with its monochrome figuration for a symposium, also falls neatly into the category (along with work for Xerox). Click through for the full page.

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Chermayeff & Geismar Collection: Pepsi-Cola World, February 1960.

The design firm of Brownjohn, Chermayeff & Geismar established their reputation for brilliant corporate identity work with one of their earliest clients, Pepsi-Cola.

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