02 Feb

The Dual Ladder

Chermayeff & Geismar Collection, Box 40 Folder 11, Xerox booklet, 1960s.

For the professional scientist or engineer [the] demands of new ideas and subsequently acceptable results may cause a personal dilemma. Quite often, as the professional achieves results, he is rewarded with managerial advancement. As he becomes involved in matters of administration he must necessarily move further and further away from the technical speciality for which he was originally trained.

In the 1960s, Xerox initiated their “Dual Ladder” program, which provided a parallel track of advancement opportunities (Fellow, Principal Scientist, and Principal Engineer) for their most gifted scientists and researchers. Chermayeff and Geismar, who began a decade-long relationship with Xerox in 1963, designed this booklet’s minimalist graphics, which put a fine point on the need to foster creativity and to prevent innovative thinkers from becoming office drones.

Chermayeff & Geismar Collection, Box 40 Folder 11, Xerox booklet, 1960s.

Chermayeff & Geismar Collection, Box 40 Folder 11, Xerox booklet, 1960s.

Chermayeff & Geismar Collection, Box 40 Folder 11, Xerox booklet, 1960s.

See more pages from the booklet on our Flickr account.

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02 February 2010
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Chermayeff & Geismar
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