10 Jul

Seymour Chwast for McDonald’s

Seymour Chwast Collection: Box 4, Item 28 (burger not included)

In 1979, McDonald’s hired Seymour Chwast to contribute one version of the packaging for the introduction of their new product, the Happy Meal. The promotion cost one dollar, and comprised a hamburger or cheeseburger, twelve-ounce soft drink, a small order of french fries, and a McDonaldland Cookie Sampler (not pictured). Along with their comestibles, the first customers could look forward to discovering either a McDoodler stencil, puzzle book, a McWrist wallet, an ID bracelet or McDonaldland character erasers.