02 Jul

Seymour Chwast for Pepsi

Seymour Chwast Collection. Series 7: Pushpin Slides. Slide 8.4.12E. ca 1980s–90s.

Chwast’s can for Diet Pepsi for the Christmas season integrated their 1986-1991 logo into Santa’s spectacles. As you can see in this photo, the rims of the glasses were left unpainted shiny aluminum to highlight the logo—the background behind Santa was also a checkerboard of white and silver.

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Posted
02 July 2014
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Seymour Chwast
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