18 Oct

Fifty-seven varieties of Heinz

Heinz Edelmann Collection. Series 2, Item 71. Poster for WDR, 23.5 × 33.5.

Heinz Edelmann, like his contemporary Milton Glaser, had an incredible range of graphic styles, both in his mode of illustration and layout. This 1982 poster for the Westdeutscher Rundfunk broadcaster’s series Reden muß man miteinander (roughly—correct me if I’m wrong—“We need to talk”) enlists an exceptional array of devices recalling the work of Seymour Chwast: there are similarities in the pattern, abstracted period stylization, and a floating quality to the shapes and forms, though imbued here with Edelmann’s more spastic bursts of emphasis. For comparison, see this Chwastian cat or this notable cover of Pushpin Graphic. Click through for the full poster.

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18 October 2012
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Heinz Edelmann
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