18 May

Chwast does cigs

Seymour Chwast Collection, from the Pushpin Slide Directory. n.d.

Another obscure, undated bit of imagery from the Pushpin slide library. Seymour Chwast’s contribution to the legacy of Roth-Händle cigarettes, probably for Frankfurter Allgemein Zeitung. He’s in good company: Robert Motherwell did a collage of the same, and, more pertinent certainly, many famous posters for the brand were designed by the great early twentieth-century designer Herbert Leupin. Note: despite the preponderance of smoking-related imagery we’ve been posting lately, Container List does not condone the practice, which doesn’t make you look cool unless you’re already Humphrey Bogart. Kids, it’s just NOT archival.