Phil Hays for SVA
This is possibly my all-time favorite SVA poster, for reasons I can’t exactly articulate. It was illustrated by Phil Hays in the 1960s while he was chairman of SVA’s illustration department. Hays’ later work, especially his portraits of musicians and Hollywood stars, was markedly more hyperrealistic and decadent than this simple three-pane poster of a woman sitting in a chair, smoking. At first it seems something of a strange ad pitch, yet the subject is serene and satisfied and the work is masterly, somehow making the argument for SVA in its inherent quality.