03 Mar

First look, part 2: George Tscherny

In 1973, George Tscherny redesigned Grace’s corporate signature and proceeded to implement a company-wide graphics program seen in the portfolio in the video below. The signature was based on Avant Garde Gothic Medium and the corporate color, a bright green, was used in place of a corporate symbol. Tscherny worked for the company for nearly 20 years and provided them with an enduring indentity.

03 March 2009
George Tscherny
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