23 May

Don’t make ’em like this anymore

I especially like identity systems when they are applied to things that might seem outside of the purview of corporate promotions. So with this SVA check designed by George Tscherny, circa 1956.

Our current checks — for those wondering — are set in the school’s house typeface, Bodoni, but they’re not as elegant or colorful as this. This identity, the first for the school after it was renamed from the C&I School, is an interpretation based on the new name: the formal, serifed, roman “S” for “school”; and the bold, graphically exaggerated “VA” representing the arts. And that second part, logically, is where Tscherny takes creative license:

George Tscherny Collection. The new SVA identity, 1956.

George Tscherny Collection. “Courtesy the Whitney Museum of American Art, SVA presents a collection of drawings and paintings,” 1963.

23 May 2011
George Tscherny
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